Aeterna turns a short business brief into two ready-to-use instructions for an AI assistant, plus a media shoot list. The first builds a polished, easy-to-use website designed to be found on Google and quoted by AI tools such as ChatGPT, Claude and Perplexity, with ready-made spots for your photos and videos. The second sets up the supporting files that make it easy to discover. The third tells you exactly which images and videos to capture. Answer what you know, then copy each result into your AI assistant. Anything you leave blank, the assistant fills in with a sensible choice and lists under "Assumptions" in its reply, so you can review it before launch.